1. Use Social Media
As an investor, in the past you would have to pay a lot of money for advertising to promote your properties if you were looking to fill your vacant spaces. Now, the best way is by posting a video or picture of your property on all your social media platforms, and you will get more views and people reaching out to you for more info. LinkedIn is one avenue that works incredibly well for many.
2. Know Every Customer by Name
Whether looking to invest in single family, apartments or skyscrapers, real estate investors have a huge advantage over other businesses in that they can know every potential seller by name. Leveraging public records to build a database of property owners that fit your criteria is a powerful way to make sure your marketing efforts are perfectly targeted to close more deals.
3. Build A Network of Relationships
The best marketing is organic, and the best growth is through a network of relationships. Ensure that you are investing in the people involved in your real estate business, and that will ensure your business has a moat built around it. From appraisers, brokers, lenders, attorneys, inspectors to contractors, a strong network will amplify your net worth.
4. Focus on Public Relations
PR isn’t just telling the world how you operate and what you’re achieving. If done correctly, it helps maintain a consistent presence with market perception — and consistency is the key to any marketing. Social media is important as a low-cost method for pushing whatever PR placements you get out to the masses. If used correctly, the market begins to understand who you are and when they need you.
5. Try All You Can Afford To
If I claimed to know the single best marketing tool, you should listen to nothing I say after that. Here is what I can tell you works: marketing. Face to face, knocking on doors, shaking hands and kissing babies. The world is in flux. What works today doesn’t exist tomorrow. Try all you can afford to. Measure results. However, what will always work is beating the streets.
6. Be Original
Stay true to yourself and your particular strategy within the industry. It’s better to be a master of one than a jack of all trades. Also, make sure to cast a wide net and make a lot of noise across various social media channels.
7. Use Client Testimonials
Testimonials from happy clients are the best marketing money can’t buy. We would all rather work with people who come recommended to us, and short of knowing a friend in the business, real testimonials work. Let’s focus on solving problems and letting people know how we did it. A true story from a current customer speaks louder than anything else we do.
8. Sign Deals with Local Companies
Reach out to HR teams at local companies and ask if you can offer a deal for their new employees to use your lending or real estate services. If you have a personal friend who works there, ask them to send out an internal email or bring lunch to their colleagues one day. Over time, your relationship with a company to help advertise properties can be a powerful tool to reduce vacancy and improve quality of tenants.
9. Invest in Data Analytics
It’s extremely important to understand your audience. Given our extreme focus on both our investment product type and locations, it is easier for us to understand who we want to market to, but the best investment in marketing is data analytics to truly understand who you need and want to market to.
10. Use A Clean and Easy Mobile Design
Mobile first in your online marketing strategies has to be top-of-mind, including a fully responsive website with rich media such as video tour and photo galleries. Giving your target audience a clean and easy website to explore from their mobile phone will drive revenue, and is the foundation to support social media, SEO and SEM strategies. –
11. Own Your Digital Footprint
Use social media, SEO, video, online forums and local business listings to make sure your brand is all over the place when people are doing local searches for cash buyers and investors. Everyone digests information in different ways and making sure your brand is represented online will lead to more discovery of your business and help with trust building.
12. Use Professional Photography
There is no substitute for professional photography or virtual tours that highlight the best aspects of a property. While the imagery may not sell the property by itself, poor pictures could prevent properties from getting proper consideration. If a potential buyer falls in love with a property from its profile photo, they will be more likely to find it interesting once they get to know it.
13. Build A Technology Stack
You must have a CRM (Customer Relationship System). You must have a website and an email blast system, and never buy anything that doesn’t have an API (application program interface) – easily, the best tool you can add to your arsenal.
When it comes to Hard Money ideas to help your clients, Cushner Capital Group, has the answers. Call or email us: 760-845-9035 or 760-845-9035
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